G-Control — SaaS Cloud-Based Financial Management Platform
Manage Funds. Optimize Profit. Drive Growth.
G-Control is a SaaS cloud-based financial management platform designed for the FMCG industry. It helps businesses gain full visibility and control over financial performance, trade spends, and funds management, enabling smarter budgeting, forecasting, and profitability optimization.
💼 Key Performance Areas
1. Financial Performance
Track your Gross Margin, Net Margin, and Landed Cost Variations across SKUs, brands, and regions. Quickly identify profitable product lines, cost inefficiencies, and margin improvement opportunities to maximize financial performance.
2. Trade Spend Management
Monitor and manage all trade-related expenses including Rebates, Secondary Displays, Co-Packing Discounts, Trade Deals/TPR, and POSM/Material Expenses. Ensure that every marketing or promotional investment delivers measurable ROI and aligns with your business objectives.
⚙️ How G-Control Helps FMCG Businesses
| Challenge |
How G-Control Solves It |
📊 Complex financial tracking across multiple channels |
Centralized, automated financial dashboards. |
💸 Uncontrolled trade spends |
Monitor and manage trade spend and promotional budgets. |
🔍 Low visibility on fund utilization |
Real-time fund tracking and reconciliation. |
📉 Inconsistent profit margin |
Track gross/net margin and landed cost variations. |
🧾 Manual reporting and reconciliation |
Automated reporting with actionable insights. |
🚀 Why Choose G-Control
- Purpose-Built for FMCG Finance: Predefined KPIs and dashboards designed for trade, sales, and procurement teams.
- Cloud-Based SaaS: Access anywhere, anytime, with secure, scalable infrastructure.
- Real-Time Insights: Make quick, accurate financial decisions with live data.
- Cost & Fund Optimization: Identify savings opportunities and maximize ROI on trade and marketing spends.
- Seamless Integration: Connect with ERP, POS, and accounting systems for unified financial visibility.
💡 Business Impact
- 30% faster financial reporting and analysis
- 25% improved trade fund utilization
- 20% reduction in cost leakages and untracked spends
- Full visibility of margins, trade deals, and incentives
(Results based on client implementations and internal benchmarks.)
🌐 Experience G-Control
Transform your FMCG financial management from reactive to proactive. Monitor margins, control trade spends, and manage funds efficiently — all through a single cloud platform.
