FMCG Intelligence
AI – Powered, SaaS Cloud Based Solutions
Smart Data, Seamless Automation
“AI – Powered, SaaS Cloud Based Solutions of Transforming Data into Actionable Insights and Automating Processes through Powerful Business Intelligence Platforms & Innovative AI Solutions.”
Who We Serve
Distributors : Maximize ROI with real-time visibility into sales, stock, promotions, and trade spends.
Principals : Gain data-driven insights into coverage, pricing compliance, and execution.
Manufacturers : Enhance efficiency with automation, demand visibility, and production planning.
Retailers : Ensure compliance with in-store tracking, shelf audits, and sales analysis.
Streamline processes, cut costs, and boost efficiency with intelligent automations and intelligence solutions built for the fast-moving consumer goods industry.
FMCG Industry Challenges
The Fast-Moving Consumer Goods (FMCG) sector operates in a highly dynamic environment characterized by:
📦 Complex Supply Chains: Multiple distributors, retailers, and logistics partners create visibility challenges.
🏪 Retail Execution Gaps: Inefficiencies in Must-Stock-List (MSL) compliance, active store management, and on-shelf availability.
📈 Market Volatility: Rapidly changing consumer preferences, pricing pressures, and seasonal demand shifts.
🧾 Data Fragmentation: Sales, inventory, finance, and market data scattered across systems, making analysis slow and error-prone.
🔍 Compliance & Transparency Issues: Difficulty ensuring trade compliance, claim validation, and audit accuracy.
FMCG Challenges & Digital Solutions Mapping
| # | FMCG Industry Challenges | AI-Powered Automation | Business Intelligence (BI) Solutions | Financial & Supply Chain Solutions | Market & Compliance Audits |
|---|---|---|---|---|---|
| 1 | Fragmented Data across Distributors & Channels | Automates data collection and consolidation from multiple sources. | Unifying data into a single visual dashboard. | Integrates with ERP for real-time data flow. | Verifies data accuracy and consistency. |
| 2 | Manual Reporting & Delayed Decision-Making | Automates daily, weekly, and monthly reports. | Provides real-time dashboards with drill-downs. | Links performance data to financial metrics. | Validates reported KPIs against actual data. |
| 3 | Inconsistent Must-Stock-List (MSL) Compliance | Auto-checks SKUs against MSL rules per store. | Displays MSL compliance rate by region and outlet. | Aligns inventory planning with MSL trends. | Audits distributor performance and store coverage. |
| 4 | Poor On-Shelf Availability & Out-of-Stock Issues | Predicts potential stockouts using AI. | Tracks on-shelf availability metrics. | Optimizes replenishment cycles. | Verifies claim accuracy for stock returns. |
| 5 | Near-Expiry or Excess Inventory | AI flags slow-moving or near-expiry items. | Monitors expiry trends visually. | Suggests redistribution or discounts. | Ensures compliance with expiry and disposal records. |
| 6 | Inefficient Trade Promotions & Claims | Automates claim validation workflow. | Analyzes ROI of promotions. | Integrates trade spend with accounting. | Audits claim policy and contractual compliance. |
| 7 | Limited Forecast Accuracy | Uses predictive models for demand planning. | Provides historical trend analysis. | Aligns production and supply plans. | Checks data consistency in forecasting models. |
| 8 | Distributor and Retailer Visibility Gaps | Auto-synchronizes sales data from distributors. | Displays coverage and productivity by outlet. | Integrates distributor billing and receivables. | Validates partner compliance with contracts. |
| 9 | Delayed Financial Closures | Automates consolidation and reconciliation tasks. | Gives CFO-level performance dashboards. | Speeds up closing cycles via automated checks. | Ensures accuracy and compliance before sign-off. |
| 10 | Supply Chain Bottlenecks | Detects delays or inefficiencies using process automation. | Provides end-to-end visibility of supply movement. | Optimizes route and warehouse planning. | Audits logistics KPIs for accuracy and SLA adherence. |
| 11 | Pricing and Margin Pressure | Suggest AI-based pricing adjustments. | Visualizes margin contribution by SKU. | Connects pricing to profitability dashboards. | Audits trade margins and discount compliance. |
| 12 | Workforce Productivity Issues | Automates repetitive field reporting tasks. | Provides performance dashboards per salesperson. | Links productivity to sales and cost KPIs. | Audits target vs. achievement data integrity. |
| 13 | Compliance & Regulatory Risks | Enforces automated rule-based validations. | Tracks compliance metrics in reports. | Aligns financial controls with regulations. | Performs automated compliance checks and audit trails. |
| 14 | Market Volatility & Demand Fluctuations | Uses AI to adapt workflows dynamically. | Provides scenario-based visual analysis. | Supports agile supply planning. | Ensure transparent documentation for adjustments. |
| 15 | High Operational Costs | Reduces manual interventions. | Identify cost inefficiencies via dashboards. | Optimizes spend on logistics & inventory. | Prevents revenue leakages through audit automation. |
Where FMCG Can Use This Service
Here are direct FMCG applications:
1. Sales Operations
- Automated processing of distributor purchase orders.
- Auto-validation of trade promotions and schemes.
- Salesman performance reporting without manual data crunching.
2. Finance & Trade Spend
- Automating claims verification (discounts, rebates, credit notes).
- Matching LPOs, PIs, and invoices to reduce disputes.
- Automated approval workflows for trade funds.
3. Supply Chain & Logistics
- Auto-generation of delivery schedules based on demand.
- Predictive stock replenishment alerts.
- Automated warehouse dispatch notes & compliance forms.
4. Retail Execution / Audits
- AI-driven compliance checks on sales fundamentals (pricing, visibility, planogram).
- Automated image recognition for shelf audits.
- Digital reporting for market visits without manual uploads.
Summary of Benefits
Efficiency: Automates 60–70% of manual FMCG processes.
Speed: Reduces reporting and decision cycle times by 50%.
Accuracy: Minimizes human error in sales, claims, and audits.
Visibility: Provides real-time performance insights at every hierarchy level (SKU → Brand → Distributor → Store).
Profitability: Optimizes promotions, inventory, and logistics costs.
Compliance: Ensures transparency, traceability, and audit readiness.
How It Works (Simplified Flow)
- Data Integration: Connects ERP, distributor, and retail data sources.
- Automation Engine: Cleans, processes, and updates data automatically.
- Analytics Layer (BI): Visualizes KPIs and business insights.
- Operational Systems (Finance/Supply Chain): Use AI insights for forecasting and optimization. Audit & Compliance Layer: Validates, monitors, and reports exceptions.
Let Automation Work for You
Turn your FMCG sales, finance, and supply chain processes into intelligent workflows that drive growth.