G-Focus — SaaS Cloud-Based Business Intelligence Platform
Smarter Decisions. Faster Execution. Stronger Growth.
G-Focus is an intelligent Business Intelligence (BI) Dashboard Platform designed specifically for the Fast-Moving Consumer Goods (FMCG) industry. It transforms raw data from multiple distributors, channels, and regions into clear, actionable insights — helping business leaders track Sales, Coverage, and Stock performance in real time.
🧠 What Is G-Focus?
G-Focus unifies your fragmented FMCG data into a single, interactive dashboard — giving you complete visibility from SKU to region level. With intuitive visuals and advanced analytics, it empowers your team to make data-driven decisions that improve profitability, market execution, and operational efficiency.
📊 Key Performance Areas
1. Sales Performance
Track sales performance across SKUs, brands, and regions in real time. Monitor Value, Volume, Forecast vs Actual, and Retailer Performance to spot trends, identify high-performing products, and quickly address underperforming markets. Make smarter decisions and drive revenue growth with instant insights.
2. Coverage & Distribution
Measure the reach and effectiveness of your sales force. Monitor Active Stores, Productive Calls, Line per Store, and Must Stock List (MSL) Compliance to ensure products are available where they matter most. Optimize sales routes, improve retail visibility, and increase overall field productivity.
3. Stock & Inventory Insights
Gain full control over inventory from distributor warehouses to retail shelves. Track Stock Value, Stock Days, Near Expiry, Ageing, and Out-of-Stock items to prevent wastage, maintain optimal stock levels, and balance supply with demand. Make proactive decisions to keep your supply chain efficient and responsive.
⚙️ How G-Focus Helps FMCG Businesses
Challenge : How G-Focus Solves It
Fragmented data across distributors : Centralized, automated data consolidation
Delayed sales visibility : Real-time dashboards and alerts
Manual Excel reporting : Automated, visual BI reports
Weak retail coverage tracking : Detailed outlet-level analytics
Inventory losses or expiries : Predictive stock management
Low management visibility : Executive-level summaries with drill-down capability
🚀 Why Choose G-Focus ?
- Purpose-Built for FMCG: Tailored KPIs and dashboards designed by FMCG experts.
- Data Integration: Connects seamlessly with your ERP, DMS, and market feeds.
- Real-Time Visibility: Access live reports on any device.
- Decision-Ready Insights: Turns numbers into narratives for sales, marketing, and supply chain teams.
- Secure Cloud Platform: Reliable, scalable, and compliant infrastructure.
📈 Empower Every Role
| Role |
Benefit from G-Focus |
💼 Sales Teams |
Track targets, coverage, and MSL compliance easily. |
📊 Trade Marketing |
Measure plan execution and promotional effectiveness. |
💰 Finance & Planning |
Compare actual vs. forecasted sales and manage budget variance. |
🚚 Supply Chain |
Monitor stock levels, expiry risks, and product movement efficiency. |
👨💼 Management |
Get an end-to-end view of performance with a single click. |
💡 Business Impact
- 30% faster decision-making
- 40% improvement in coverage visibility
- 25% reduction in stock ageing and expiry losses
- 100% alignment between Sales, Marketing, and Supply Chain data
Figures are based on client case studies and internal performance benchmarks.
🌐 Experience G-Focus
- Bring all your FMCG performance metrics under one intelligent dashboard.
- Turn complex data into smart, simple visuals — and power every business decision with clarity.
G-Control — SaaS Cloud-Based Financial Management Platform
Manage Funds. Optimize Profit. Drive Growth.
G-Control is a SaaS cloud-based financial management platform designed for the FMCG industry. It helps businesses gain full visibility and control over financial performance, trade spends, and funds management, enabling smarter budgeting, forecasting, and profitability optimization.
💼 Key Performance Areas
1. Financial Performance
Track your Gross Margin, Net Margin, and Landed Cost Variations across SKUs, brands, and regions. Quickly identify profitable product lines, cost inefficiencies, and margin improvement opportunities to maximize financial performance.
2. Trade Spend Management
Monitor and manage all trade-related expenses including Rebates, Secondary Displays, Co-Packing Discounts, Trade Deals/TPR, and POSM/Material Expenses. Ensure that every marketing or promotional investment delivers measurable ROI and aligns with your business objectives.
⚙️ How G-Control Helps FMCG Businesses
| Challenge |
How G-Control Solves It |
📊 Complex financial tracking across multiple channels |
Centralized, automated financial dashboards. |
💸 Uncontrolled trade spends |
Monitor and manage trade spend and promotional budgets. |
🔍 Low visibility on fund utilization |
Real-time fund tracking and reconciliation. |
📉 Inconsistent profit margin |
Track gross/net margin and landed cost variations. |
🧾 Manual reporting and reconciliation |
Automated reporting with actionable insights. |
🚀 Why Choose G-Control
- Purpose-Built for FMCG Finance: Predefined KPIs and dashboards designed for trade, sales, and procurement teams.
- Cloud-Based SaaS: Access anywhere, anytime, with secure, scalable infrastructure.
- Real-Time Insights: Make quick, accurate financial decisions with live data.
- Cost & Fund Optimization: Identify savings opportunities and maximize ROI on trade and marketing spends.
- Seamless Integration: Connect with ERP, POS, and accounting systems for unified financial visibility.
💡 Business Impact
- 30% faster financial reporting and analysis
- 25% improved trade fund utilization
- 20% reduction in cost leakages and untracked spends
- Full visibility of margins, trade deals, and incentives
(Results based on client implementations and internal benchmarks.)
🌐 Experience G-Control
Transform your FMCG financial management from reactive to proactive. Monitor margins, control trade spends, and manage funds efficiently — all through a single cloud platform.
